September 20, 2026 · Facing rejection

No is a number

Every yes you want is hiding behind some count of no. Start counting.

Somewhere there is a yes you want: the job, the client, the collaborator, the raise, the editor who says we’d love to run this. Between you and it stands some number of people who will say no first. You do not know the number. Nobody does. But it is a number, and numbers can be counted down.

Rejection is information, not a verdict

A no feels like a judgment on who you are. It almost never is. It is a judgment on a fit, on a timing, on a budget, on a mood someone was in on a Thursday afternoon. Most rejections say far more about the other side of the table than about you.

That does not make them painless. It makes them survivable, and it makes them useful: every no is a chance to ask, what would have made this a yes? Sometimes the answer is something you can fix. Sometimes it is nothing at all, and that is worth knowing too.

Keep a rejection count

Here is a practice that sounds strange and works: set a goal for how many times you will be told no this month. Ten. Twenty. Write each one down with the date.

Two things happen. The first is that a no stops being a failure and becomes progress toward the goal. The second is that you ask far more often than you did before, and some of those asks, inevitably, come back yes.

The ask you have been putting off

You already know which one it is. Send it this week. If they say no, you are one closer.

The letter

One brave thing, every week.

A short note in your inbox: one idea, one small step, no noise.